We were walking around Pottstown this weekend and visited Charlotte Street Coffee.
Talk about a feel good place, easily one of the coziest cafes I’ve ever been to.
Exposed brick, vintage furniture, and cushy couches. The owners were so kind and welcoming. Despite the tiny space, they still manage to roast their own beans here.
They’ve got the OG loyalty program: A punch card!
Which also does double duty as a business card (clever).
There was an online discussion I was observing last week where people were talking about the effectiveness of loyalty programs, obviously you need to account for people cashing in on the rewards and how that affects your profit, but I heard one argument over and over again “people would have bought from you without it”.
Maybe I’m a sucker, but I can remember multiple times in the last year that I’ve purchased or gone to a store because of these programs, especially when they expire. I mean, who is not going to react to “your $25 is expiring next week”?
